Making the leap from writing two novels that are based on ‘true events’, to this non-fiction book was not too difficult. Given my 25+ years of experience as an entrepreneur, starting over a dozen technology companies, I’ve accumulated a great deal of enticing material for both fiction and non-fiction manuscripts.
My debut novel, EQUITY of EVIL,
was fortunate enough to receive multiple literary awards that not only
gave me the initiative and encouragement to continue writing, but it
also started building brand recognition for this unknown new author. The
systems were then in place to support a second novel in what is now
known as The EQUITY Series; including a literary agent, publisher,
several professional editors, publicists, and (soon) a screenwriter.
My day job as a start-up CEO has also provided a few awards along the
way, including numerous Entrepreneur and Businessman of the Year
Awards. Most recently I was nominated for a second prestigious Ernst
& Young Entrepreneur of the Year Award about the same time I was
given the 2013 Global Entrepreneur of the Year Award by the Intelligence
Business Group. As I was patting myself on the back in front of the
Ernst & Young judges, they pressed me hard for an explanation of my
Without any formal business or finance training, it
was a difficult question for me to answer. It wasn’t until they
made the connection to my award-winning novels did I spew out an answer…
“It’s all about telling the proper story to the appropriate audience.”
These judges scratched their head over my answer as I continued to elaborate on how I construct my stories surrounding new medical discoveries and how and when
the story evolves based on not only the timing of the new venture, but
the audience as well. My stories have all the essential elements of any
good story; the necessary components to hook and hold an
audience… and more importantly, a compelling message that makes a
particular audience want to join me for the rest of the journey.
These judges then asked – and it was a strong ask – that I consider
writing a book on the topic which they would promote as part of their
entrepreneurial program. While writing this book, it became evident that
this is a topic not taught in business/entrepreneurism programs in
universities or colleges. (We are now in communication with over two
dozen such schools who are considering making this book mandatory
reading in their curriculums.)
Blending Fiction with Non-Fiction
By design, I wanted to write a business book that reads like fiction.
There are too many dry “how-to” books out there and the last thing the
world needs is another chest-thumping author bragging about his success.
So, I used my fiction writing skills to tell a real-life tale about the
good, bad and ugly of how storytelling can mean
the difference between success and failure. It will make you laugh, and
if you’re a sap like me… it will also make you cry.
Therefore, you’ll discover that this book is not just for wannabe or
seasoned entrepreneurs, it’s designed for everyone and anyone who needs
to “tell a story”. The theme throughout the book is also inspired by one
of my favorite stories, The Wizard of Oz. I’ve always related to
Dorothy’s journey, the importance of staying on the yellow brick road,
the stories she told along the way to convince others to join her, and
good and evil she had to endure. Even the cover of this book, STORYTELLING,
reveals the importance of staying on that ‘yellow brick road’ and how
to avoid those damn flying monkeys. I just hope my readers find the
numerous nuggets throughout the book as inspiring as well!
About the Author:
Mazzocchi is best known as a medical device and biotechnology
entrepreneur, inventor, and angel investor, with a history of starting
new technology ventures throughout the U.S. and Europe. He’s been
privileged to have the opportunity to see the newest innovations in
healthcare and work with some of the most brilliant researchers,
scientists and physicians in the industry.
Authoring more than 50 patents, he has helped pioneer new companies
involved in cardiology, oncology, orthopedics, neurosurgery and even
embryonic stem-cell development. Through these efforts, he has become
the recipient of many technology and business awards, including the
Ernst & Young Entrepreneur of the Year Award in Healthcare (2004),
Businessman of the Year Award (2005), and Global Entrepreneur of the
Year Award (2013).
Combining these experiences and opportunities, with thousands of
hours of travel and long evenings in hotel rooms, he found the
initiative to start writing a collection of award-winning
business/medical thrillers based on true events, known as The EQUITY
Series. STORYTELLING was his debut non-fiction business book released in November 2013.
Visit his website at www.RudyMazzochi.com.